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wordpress content formatting rules checklist

Content Systems — Formatting Rules

Prepared by
Jeffrey Thomas Baygents
documenting WordPress and Bricks Builder workflows.

This checklist defines formatting rules applied consistently across all WordPress Pages and Posts.

Formatting rules are system‑level decisions. They are applied uniformly and are not adjusted per page, per author, or per content type.

Checklist Objective

Establish clear, enforceable formatting standards so all content follows a predictable structure that remains readable, maintainable, and scalable.

Preconditions

Checklist Steps — Text Structure

1. Define heading usage

  • Allow one H1 per Page or Post
  • Use H2–H4 for structural hierarchy only
  • Do not skip heading levels
  • Do not use headings for visual emphasis

2. Define paragraph and list usage

  • Use paragraphs for narrative or explanatory content
  • Use lists for grouped, procedural, or checklist content
  • Avoid excessive line breaks for spacing
  • Do not mix paragraph and list styles arbitrarily

Checklist Steps — Media & Inline Elements

3. Define image placement rules

  • Place images intentionally near related content
  • Avoid decorative images without a functional purpose
  • Do not use images to replace text or structure

4. Define inline formatting rules

  • Use bold for emphasis only
  • Avoid inline colors or custom styling
  • Do not use italics for structural meaning

Checklist Steps — Consistency Rules

5. Enforce formatting consistency

  • Do not mix formatting patterns within a single Page or Post
  • Reuse established patterns across all content
  • Confirm formatting decisions align with documented rules

6. Define exception handling

  • Document when formatting exceptions are allowed
  • Require explicit justification for any deviation
  • Avoid silent or undocumented formatting changes

Required Output

  • Documented formatting rules for headings, text, and lists
  • Defined standards for media placement and inline elements
  • Consistent formatting patterns ready for content creation

Pause & Lock

Formatting rules are now locked. All future content creation and updates must follow these standards.

Proceed to: Content Systems — Image Standards

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