Practical, performance-first WordPress guidance with Bricks Builder
WordPress Bricks exists to help beginners and intermediate users plan, build, and maintain fast, reliable WordPress sites using Bricks Builder — without third-party add-ons. We focus on practical workflows: planning, custom installs via DirectAdmin + Softaculous, structure-first Bricks templates and components, content that ranks with Squirrly SEO, and maintenance that keeps PSI high.
What we do
process-diagram.jpg — Caption: From plan to launch — the WordPress Bricks workflow. Alt text: Workflow diagram showing planning, install, build, content, and maintenance stages.
- Clear planning before building
We start with the right questions: goals, audience, content types, sitemap, and performance targets. Planning prevents rework and keeps projects predictable. - Reliable installs and secure setups
Step-by-step DirectAdmin and Softaculous workflows use WP Toolsets for repeatable installs and WP Manage for safe initial security settings—so your site begins on a stable foundation. - Bricks Builder, no add-ons
Bricks is powerful on its own. Our approach emphasizes global styles, templates, and reusable components to minimize complexity, reduce plugin conflicts, and improve load times. - Content strategy that works
With Squirrly SEO we show how to choose keywords, build editorial plans, and publish content that ranks and converts. Checklists and templates make the process repeatable. - Performance and ongoing operations
Simple, repeatable maintenance routines—backups, updates, monitoring, and PSI-focused optimizations—keep pages fast and users happy.
Why we do it (mission)
Many tutorials either assume too much or add complexity with paid extensions. Our mission is to provide straightforward, tested guidance that helps you launch sites that are fast, maintainable, and built to last—using the least complexity necessary.
Who this site is for
- New site owners who want clear, step-by-step guidance to avoid common pitfalls.
- DIY builders and freelancers who need reliable workflows to deliver faster.
- Intermediate users who want structure-first Bricks patterns and performance-focused checklists.
Credentials & approach
- Hands-on testing: Over 100 tools and resources evaluated across three years to determine what actually works with Bricks and WordPress.
- Real-world results: Guides emphasize measurable outcomes—PSI improvements, lower TTFB, and reproducible build patterns.
- Practical neutrality: No sponsored “must-have” add-ons. Recommendations favor stability, performance, and real value.
About Jeffrey (Lead Author)
author-photo.jpg — Caption: Jeffrey — web operations & Bricks practitioner. Alt text: Portrait of Jeffrey, web operations and Bricks Builder specialist.
Jeffrey combines web operations, site performance engineering, and hands-on WordPress development focused on practical results. Career highlights:
- 12+ years building and maintaining WordPress sites across hosting tiers: shared, VPS, managed, and cloud.
- Implemented hundreds of custom WordPress installs and migrations, regularly using DirectAdmin and Softaculous for efficiency and repeatability.
- Evaluated and tested 100+ plugins, themes, and tools over three years to find dependable workflows compatible with a pure Bricks setup.
- Performance tuning experience includes measurable wins: repeatable approaches that push Lighthouse/PSI scores into the high 90s and addressed server-level TTFB improvements.
- Work with small businesses, freelancers, and agencies to standardize build patterns that reduce maintenance overhead and minimize site regressions.
- Regularly documents workflows, checklists, and template patterns so others can replicate results without trial-and-error.
Approach and values
- Structure-first: Start with planning, global styles, and templates before building pages.
- Simplicity over bells: Prefer fewer moving parts—less plugins, fewer extensions—to lower risk and improve performance.
- Measurable outcomes: Champion practical tests and metrics over theoretical advice.
- Transparency: Disclose affiliate links and ads where present; recommend tools that have been tested for compatibility and performance.
Monetization and transparency
transparency-badge.png — Caption: Independent guidance — ads & affiliates disclosed. Alt text: Badge reading “Independent guidance — ads & affiliates disclosed.”
To cover operating costs and keep content free, the site may include ads and affiliate links. Any affiliate relationships are disclosed in relevant guides, and recommendations are chosen for performance and compatibility with a pure Bricks setup.
Contribute or suggest a guide
Have a real-world problem, a workflow that should be documented, or feedback on an existing guide? We welcome contributions and suggestions. Contact us with a short description and links to examples.
Ready to start?
Follow the custom install guide or open the website planning checklist and begin building fast, maintainable sites with Bricks.
SEO notes for About page Primary phrases to use naturally:
- About WordPress Bricks
- Bricks Builder workflows
- WordPress install with Softaculous
- WordPress performance and maintenance
Secondary phrases:
- DirectAdmin WordPress setup
- Squirrly SEO content strategy
- Bricks templates and components