Content Systems & Structure

The Content Systems phase defines how content is structured, formatted, and governed within WordPress after layout and templates are established.

The focus here is on systems and consistency, not copywriting technique, persuasion, or visual design.

Purpose of the Content Systems Phase

Content Systems establish clear rules for how pages and posts are used, how content is formatted, and how editorial changes are managed over time.

• Prevent content role overlap and structural drift
• Ensure consistent formatting and presentation
• Define predictable editorial and change‑control workflows
• Support long‑term maintenance and scalability

Scope Boundary

This phase covers:

• Page and post roles within the site
• Content structure and formatting rules
• Image standards and handling
• Editorial workflows and change control

This phase does not cover:

• Copywriting techniques or persuasion frameworks
• Marketing strategy or conversion tactics
• Visual design decisions handled in Bricks

How to Use This Section

Content Systems are executed after WordPress and Bricks configuration is complete. Each checklist builds on structural decisions that are already locked.

Do not skip ahead or reorder steps. Changes to these systems should be deliberate and documented.

Start Here

Begin Content Systems with: Content Systems — Post/Page Structure .

Content Systems Sequence

1. Content Systems — Post/Page Structure
2. Content Systems — Formatting Rules
3. Content Systems — Image Standards
4. Content Systems — Editorial Workflow

Governance

Changes to content structure, sequencing, or system boundaries must follow documented governance rules to prevent drift.

• Governance Checklist — Adding New Phases & Steps

Completion

Completion of the Content Systems phase confirms that content structure, formatting standards, and editorial controls are defined and ready for ongoing site operation.