The Operations phase documents the ongoing routines required to preserve site stability, performance, and recoverability after the site is live.
Operations focus on maintenance and governance, not new configuration or initial setup.
Purpose of the Operations Phase
Operations establish repeatable workflows that prevent degradation as content, plugins, and dependencies evolve over time.
- Maintain site stability and security
- Detect and prevent configuration drift
- Ensure recoverability through tested backups
- Preserve SEO and content integrity long‑term
Scope Boundary
This phase covers:
- Updates and controlled change management
- Backups and recovery readiness
- Performance monitoring and drift detection
- SEO and indexing audits
- Content and structural audits
- Cleanup, decommissioning, and archival
This phase does not cover:
- Server provisioning or operating system configuration
- Infrastructure tuning or hosting internals
- Plugin comparisons or feature marketing
How to Use This Section
Operations runbooks are executed repeatedly over the life of the site. Each runbook defines when actions occur, what must be verified first, and what conditions block execution.
Operational tasks should not be performed out of order. Changes are deliberate, documented, and reversible.
Start Here
Begin Operations with: Operations 01 — Updates & Change Management .
Operations Sequence
- Operations 01 — Updates & Change Management
- Operations 02 — Backups & Recovery
- Operations 03 — Performance Monitoring & Drift Detection
- Operations 04 — SEO & Indexing Audits
- Operations 05 — Content & Structural Audits
- Operations 06 — Cleanup, Decommissioning & Archival
Governance
Any structural changes identified during operations must follow the documented governance rules and be applied deliberately.
Ongoing Operations
Operations do not have a final completion state. Instead, they establish routines that preserve site integrity and prevent long‑term degradation.

